In 2025, staying ahead in the digital game means mastering every visual detail and that starts with knowing the perfect Facebook post size for every content type. Whether you’re sharing a heartfelt update, promoting your latest campaign, or just polishing your personal profile, dimensions matter more than ever. Think of image sizing like choosing the right outfit for the right occasion it sets the tone, grabs attention, and communicates your intent before a single word is read.
Keep your Facebook image size on point and your profile fabulous in 2025. Here are the aspect ratio and dimensions of every Facebook post size + pro tips
With new layout changes, mobile-first behaviors, and ever-evolving algorithms, having your visuals pixel-perfect is no longer optional—it’s essential. A single misaligned post can distort your message and reduce engagement.
“In a mobile world, every pixel has a purpose,” says visual branding expert Dana Morris. “Proper sizing ensures your story isn’t just seen—it’s understood.”
Facebook Post Size Cheatsheet
Here’s a quick-reference overview of essential Facebook post dimensions:
| Content Type | Dimensions (px) | Aspect Ratio |
| Profile Picture | 180 x 180 (displays as 170 x 170) | 1:1 |
| Cover Photo (Personal) | 820 x 312 | 2.63:1 |
| Cover Photo (Business Page) | 820 x 312 | 2.63:1 |
| Cover Photo (Event) | 1200 x 628 | 1.91:1 |
| Newsfeed Image Post | 1200 x 630 | 1.91:1 |
| Square Image Post | 1080 x 1080 | 1:1 |
| Portrait Post | 1080 x 1350 | 4:5 |
| Carousel Image | 1080 x 1080 | 1:1 |
| Facebook Story | 1080 x 1920 | 9:16 |
| Video Post | 1280 x 720 | 16:9 or 1:1 (for square) |
Facebook Personal Profile Image Sizes
Facebook Profile Picture Size
Measurements
- Recommended: 180 x 180 pixels
- Displays at 170 x 170 pixels on desktop, 128 x 128 on smartphones
Tips & Guidelines
- Keep the subject centered—remember it appears as a circle.
- Logos? Leave margin around the edges.
- Use PNG for sharp logos or text-based icons.
Facebook Profile Cover Size
Measurements
- Recommended: 820 x 312 pixels
- Mobile safe zone: keep text within center 640 x 312
Tips & Guidelines
- Avoid placing text near the edges—it could be cropped on mobile.
- Use high-res visuals; blurry covers erode trust.
Facebook Cover Photo Sizes
Facebook Event Cover Photo Size
Measurements
- Recommended: 1200 x 628 pixels
Tips & Guidelines
- Design with event details in center zone.
- Use bold typography for dates and calls-to-action.
Facebook Group Cover Photo Size
Measurements
- Recommended: 1640 x 856 pixels
Tips & Guidelines
- Mobile cropping happens—test your image on both views.
- Align elements vertically for best responsiveness.
Facebook Business Page Cover Photo Size
Measurements
- Recommended: 820 x 312 pixels
Tips & Guidelines
- Consider seasonal or campaign-based updates.
- Match your cover to your brand tone and voice.
Facebook Photo Post Sizes (Newsfeed)
Facebook Single Image Post Size
Square
- Dimensions: 1080 x 1080 px
- Ratio: 1:1
Portrait
- Dimensions: 1080 x 1350 px
- Ratio: 4:5
Landscape
- Dimensions: 1200 x 630 px
- Ratio: 1.91:1
Tips & Guidelines
- Use square or portrait for more vertical real estate in the feed.
- Avoid placing key elements near edges.
Facebook Multiple Images
Square
- Each image: 1080 x 1080 px
- Displays as grid in 1:1 format
Landscape
- Size: 1200 x 628 px
- Facebook crops to fit carousel-style layout
Portrait
- Try 1080 x 1350 px, but beware of auto-cropping in previews
Facebook Shared Link Post Size
Measurements
- Preview Image: 1200 x 628 px
Tips & Guidelines
- Ensure meta tags include Open Graph (og:image)
- Use clean, minimal imagery that enhances click-through
Facebook Carousel Image Post Size
Measurements
- Each card: 1080 x 1080 px
Tips & Guidelines
- Use numbered images or a visual narrative
- Great for tutorials, product highlights, and storytelling
Facebook Video Post Sizes (Newsfeed)
Facebook Single Video Post Size
Accepted Aspect Ratios
- Horizontal: 16:9
- Vertical: 4:5 or 9:16
- Square: 1:1
Measurements
- Horizontal: 1280 x 720 px
- Vertical: 1080 x 1920 px
- Square: 1080 x 1080 px
Tips & Guidelines
- Add captions—most users watch without sound
- Keep first 3 seconds visually impactful
Facebook Carousel Video Post Size
Measurements
- Each card: 1080 x 1080 px or 1080 x 1350 px
Tips & Guidelines
- Use the first video as your hook
- Consider muted playback with strong visuals
Facebook Stories Sizes
Facebook Stories Image Size
Measurements
- Recommended: 1080 x 1920 px
Tips & Guidelines
- Place key elements in the central “safe zone”
- Use bold visuals with minimal text
Facebook Stories Video Size
Measurements
- Aspect ratio: 9:16
- Max length per segment: 20 seconds
Tips & Guidelines
- Compress videos to reduce loading times
- Start strong—the first second matters most
Conclusion
Understanding every Facebook post size isn’t just about fitting into a frame—it’s about fitting into your audience’s digital habits. A great post starts with the right size, and the right size ensures your message comes across as intended: clear, confident, and conversion-ready.
In 2025, social feeds are more dynamic and crowded than ever. But with pixel-perfect visuals and intentional design, your content won’t just be seen—it will be remembered.
“Facebook is a visual arena,” says social media coach Jalen Pierce. “And like any arena, you need the right gear to win. Your visuals are your gear.”
So grab this guide, save the dimensions, and post like a pro. The algorithm may evolve, but great design never goes out of style.